I worked as a Creative Director in London advertising agencies for 30 years.
But increasingly, on location while I was supposed to be concentrating on making a new TV commercial, I'd find myself distracted by the local nature. So I bought a camera and started snapping during breaks in filming.
The wildlife photography gradually became more important to me than the size of the pack shot and the spending habits of the target consumer. And why wouldn't it?
I was no longer one of the Mad Men.
In 2013, I quit the advertising business altogether and left the city to concentrate on what I love; wildlife photography.
And that's where you'll find me now.